It’s true; a lot of grocery stores use this tactic to get more money out of your pocket. Unsuspecting shoppers fall for it every single day, but you don’t have to be one of them.
Now, I’m not talking about the money you already have budgeted for groceries; I’m talking about your discretionary income — the money that you get to spend however you see fit — after you paid for your necessities of course.
Grocers simply don’t want your allocated or budgeted grocery money; they want ALL the money they can get out of you.
Well, we can’t blame them really. Grocery stores, like all retailers are in business to make money. They have a plan in place to do just that, however, you don’t have to participate in their money making plan.
Read on to learn more.
It might sound counterintuitive, but you’ll keep more of your money if you shop in the produce section last.
Have you ever noticed that one of the first things you see when you enter a grocery store are fruits and vegetables?
Some of you might think it’s done to improve the overall shopping experience.
Well if you think it’s all about you, it’s not. It’s all about them. It’s part of their business “secret” plan…to increase profits by getting more money out of your wallet.
What follows are two age old “secret” tactics they use to get you to spend more money in their stores.
1) If shoppers start their grocery shopping in the healthier produce section of the store, they will spend more money later in the unhealthy, more expensive sections.
2) The most expensive grocery store items are on the right side of the store.
The reasoning behind this is pretty straightforward. Grocery stores think shoppers won’t feel too bad about picking up a few expensive treats on the way out the door because they picked up the healthier food earlier. Think about the products that are positioned near the cash registers. Most are very unhealthy, expensive and generally not a part of the budget or grocery list, but we buy them anyway. Grocery stores count on those strategically placed items to fly off the shelves and they do!
The next time you are grocery shopping, pay close attention to which way you turn when you enter the store. Do you turn to the right or left? Sadly, most of us turn to the right and end up paying more for our groceries. Now that you know better, take advantage of what you’ve learned to save money. Remember to look for lower priced items on the left side of the aisle and shop in the produce section last.